It's intimidating working for a client when its last couple of ads featured Lena Dunam, Jason Schwartzman, and Mister Madman himself, Jon Hamm. When I told this to my copy chief he said those were about branding -- and now, Condé Nast needed sales. Direct Response Marketing, he said, created more value, plus it'd end up on TV.
My favorite thing I wrote for this project was based off something from Time Magazine. It was pitched but declined. I can't show you the rejected stuff, but you should really see this old Time ad. Simple, classic, sharp copy: